"Ladder makes it easier to live the way you want with products that are of the highest quality and can be personalized to your needs."

Cindy's Picks

Vanilla Plant Protein (4): The foundation of a morning shake to kick off the day.
Greens (4): Mixed with protein shake for added vitamins and nutrients.

What does the name Ladder mean to you?

The name Ladder to me represents that feeling strong and being healthy is a journey—with so many different levels. Every time I improve one area of my life, or make one positive change, I am inspired to take the next step. That’s the ladder.

How do you find balance in your life?

Like most of us in this crazy modern world, the quest to find balance is ongoing. Some days I get it better than others! My biggest tool is to be very organized. I have a schedule that I review each morning first thing to see if I anticipate any problems. I’m realistic about how much time each activity actually takes and usually like to give myself a little buffer just in case I don’t make every green light or can’t find a parking spot right away.

What is your morning routine?

I love my morning routine when I am home in Malibu. I wake up around 6:30 am. I usually go down to our jacuzzi which overlooks the ocean and get in for about 10 minutes. I use that time to take a few deep breaths, practice gratitude and mentally review my day so there are fewer surprises and I can mentally be prepared. Then I come back up, put on my workout clothes and enjoy a cup of green tea while the house is still quiet. I check my emails, make a shake and am usually down in the gym by 7:45. After that, I’m ready for just about anything!

About Cindy Crawford

Cindy Crawford is known as one of the original supermodels who defined that pivotal moment when fashion models became stars in their own right. Crawford used her fame as a springboard to launch a career that has spanned over three decades and resulted in an exceedingly successful and trusted brand representing beauty, fashion, fitness, and home. The DeKalb, Illinois native's staying power in a notoriously fickle industry can be credited to her consummate professionalism, keen business savvy, and dedicated approach to every endeavor. These attributes, combined with her timeless beauty, earned her long-term, global contracts with the likes of Revlon, Omega, and Pepsi.

Crawford was discovered by a local photographer while a student at DeKalb High School. At age 17, she was a finalist in Elite Model Management’s Look of the Year Competition and still went on to graduate as valedictorian of her class. She studied chemical engineering as a scholarship student at Northwestern University before the building momentum of her modeling career took her to New York. Since then her all-American face with the iconic beauty mark has graced over 1,000 magazine covers worldwide, including Vogue, Elle, W, Bazaar, Cosmopolitan, and Allure.

"Cindy changed the perception of the 'sexy American girl' from classic blue eyed blonde to a more sultry brunette with brains, charm, and professionalism to spare," recalls Michael Kors. She walked the runway for everyone, from Karl Lagerfeld for Chanel to Ralph Lauren and Dolce Gabbana and was featured in countless ad campaigns for virtually every top fashion designer, including Versace and Calvin Klein. She was one of the first fashion models to pose for Playboy at the height of her career and collaborated with her friend, the late Herb Ritts, to shoot the photos.

Crawford went on to create, produce and star in best selling exercise videos with personal trainer Radu, and with acclaimed makeup artist Sonia Kashuk, she co-wrote "Cindy Crawford's Basic Face," a successful instructional makeup book. These projects honed Crawford's entrepreneurial spirit, leading her to enter into a series of strategic partnerships which have proven to be extremely successful, including Meaningful Beauty skincare products and her own collection of furniture called Cindy Crawford Home.

Founding Team Members